By Craig Galbraith, The Voice of the Channel

BCM One, the global network and communications service provider, on Thursday ushered in a new era.

The company is rebranding its enterprise-focused business segment as Pure IP. Customers and channel partners are familiar with the brand since BCM One acquired it in 2023, but now enterprise voice solutions, managed network services and contact center integrations are uniting under the name Pure IP. The overarching goal is to help midsize-to-large organizations modernize and simplify their communications infrastructure.

BCM One, which offers its solutions in 80 countries, will continue to serve as the parent company to Pure IP and the rest of its brands.

After nine acquisitions in six years, CEO Sandy Preizler is emphasizing two main messages behind the brand update, which became necessary to provide clarity in the market.

“No. 1: Customer- and partner-focused — that’s what we are. That’s how we’re going to execute,” said Preizler, in a video interview with Galbraith Multimedia announcing the brand consolidation. “No. 2: Simplify our message. Make it easy to understand. We have so much richness in our offers that we don’t want to get lost in a sea of complexity. That’s what we’re trying to do and that’s why I’m so excited about this company.”

One of those offers, also announced Wednesday, is IQ, which sets the stage for a wave of new products and services the company is planning for 2026. IQ is a unified platform that customers and partners can use to enable and provision voice and connectivity services.

“We’re leveraging our integrations and our capabilities to enable our customers, in a single place, to be able to orchestrate all of their services to solve their business problems as opposed to going to multiple vendors and having what I would call technology and vendor sprawl,” said Adnon Dow, BCM One chief strategy officer.

Pure IP will be channel-led; therefore, proper messaging to partners about this consolidation and product roadmap will be key, particularly to Pure IP’s technology service distributor (TSD) partners.

That was one of the company’s biggest growth areas in 2025, doubling revenue with several TSDs over the past year.

“We’re picking up steam with the major TSDs,” said Andy Ramos, vice president of global sales for Pure IP. “We’ve invested heavily in channel development and sales-focused resources. Furthermore, there’s buy-in from the top. Sandy and Adnon are getting out there to visit partners to get a better understanding of our channel. They feel partner feedback is significant for the direction of the company.”

The history of the company is rich. Through its Pure IP acquisition, BCM One is one of the original Microsoft Operator Connect providers. With this rebrand, Pure IP can go to market with a unified solution that brings together voice solutions powering Microsoft Teams and Cisco Webex; contact-center integrations with NICE, Genesys and others; and the managed network services, such as LAN and WAN, that it delivers globally.

“We’re trying to simplify the message to our TSD community,” said Preizler. “We understand that the strategists who are in front of customers carry a lot of offers. Global voice, unified integrations and global network services — that’s what we want to get into the mindset of the strategists out there who represent us.”

In addition to those three core offers, Pure IP will deliver an intelligent cross-management platform and solution lifecycle enablement — two things that Preizler says have already caught fire with customers around the world.

Ramos noted that Pure IP can effectively compete with some of the largest global telecommunications companies because it can be more agile through service delivery, billing and more.

“We’re able to move a lot more quickly because we are nimbler and very focused in our service to customers. Are [our larger competitors] able to move things when they get a call at 3 a.m.? The answer is probably “no,” because they are too big and have too much bureaucracy. So I really like the idea of a smaller telecom company that has global capabilities.”

Pure IP’s customer base is vast and diverse. For instance, a number of the world’s largest law firms and pharmaceutical companies rely on the company’s products and services.